Is this a complete waste of the tax payers money?
This year's college bowl game season was the most expensive ever.
Even if you didn't attend a single college bowl game this year - or the couple that remain to be played - you and I paid quite a bit just to sit home and watch on TV.
Did you know that you (all of us) have been sponsoring some of games and we have nothing to show for it?
No one knows our name, no traffic was driven to our website, and we will no business as a result. However, we paid to sponsor some of these games.
Don’t believe me? How about the Motor City Bowl sponsored by Ford? Or the Citi Rose Bowl? How about the GMAC Bowl coming up Tuesday?
If companies don’t have enough money to stay in business, and they are getting truckloads of cash from us, why do they have to sponsor a bowl game? Did we get a vote?
I suppose you could make the argument that need to increase sales and improve their businesses in order to regain solvency – and that advertising and marketing are a part of that.
But is that really the best use of their our money?
For more information on my coaching programs and services, sales insights, strategies, or tips visit my website stevehoffacker.com or my blog homesalesinsights.com. © Steve Hoffacker, 2009. All Rights Reserved.