Lou Ludwig Success Tips: Those college bowl games are more expensive than you thought

Those college bowl games are more expensive than you thought

Is this a complete waste of the tax payers money?

This year's college bowl game season was the most expensive ever.

Even if you didn't attend a single college bowl game this year - or the couple that remain to be played - you and I paid quite a bit just to sit home and watch on TV.

Did you know that you (all of us) have been sponsoring some of games and we have nothing to show for it?

No one knows our name, no traffic was driven to our website, and we will no business as a result. However, we paid to sponsor some of these games.

Don’t believe me? How about the Motor City Bowl sponsored by Ford? Or the Citi Rose Bowl? How about the GMAC Bowl coming up Tuesday?

If companies don’t have enough money to stay in business, and they are getting truckloads of cash from us, why do they have to sponsor a bowl game? Did we get a vote?

I suppose you could make the argument that need to increase sales and improve their businesses in order to regain solvency – and that advertising and marketing are a part of that.

But is that really the best use of their our money?

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For more information on my coaching programs and services, sales insights, strategies, or tips visit my website stevehoffacker.com or my blog homesalesinsights.com. © Steve Hoffacker, 2009. All Rights Reserved.

Comment balloon 8 commentsLou Ludwig • January 03 2009 01:15PM

Comments

But don't you love college football? Such heart, such enthusiasm by young, untainted players.

Posted by Carol Knott (RE/MAX The Woodlands & Spring) almost 10 years ago

Hi Carol

College football player seem to be more excited about the games then the professionals

Thanks for your comments.

Lou Ludwig

Posted by Lou Ludwig, Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC (Ludwig & Associates) almost 10 years ago

Lou,

Thanks for reposting the blog. This year there are something like 34 bowl games and there are major payouts for the participants. :)

Steve

Posted by Steve Hoffacker, Certified Aging In Place Specialist-Instructor (Steve Hoffacker LLC) almost 10 years ago

Hi Lou:

Yes, I saw this on Steve's blog.  What a waste!

ToulaRosebrock.com - DianeTurton.net

Posted by Toula Rosebrock, Broker/Sales Associate, Realtor, Lacey Township, (Diane Turton, Realtors, Forked River, NJ) almost 10 years ago

Really insightful post.

I especially like this line, "If companies don't have enough money to stay in business, and they are getting truckloads of cash from us, why do they have to sponsor a bowl game? Did we get a vote?"

The truth is, it is these types of "excesses" that have brought these companies to the brink.

This type of marketing is "brand" advertising and brand advertising is one of the costliest and least effect ways to advertise.

Posted by Mark MacKenzie almost 10 years ago

Hi Steve

I enjoy watching football and I understand the importance's of the sponsorships, but it's not the best use of tax payers money.

Thanks for your comments.

Lou Ludwig

Posted by Lou Ludwig, Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC (Ludwig & Associates) almost 10 years ago

Hi Toula

Steve is a good freind and I enjoy his posts, and we all agree that this is a big waste of tax payers money.

Thanks for your comments.

Lou Ludwig

Posted by Lou Ludwig, Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC (Ludwig & Associates) almost 10 years ago

Hi Mark

Sadly many companies are out of step and missed managed and need to fail.

Thanks for your comments.

Lou Ludwig

Posted by Lou Ludwig, Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC (Ludwig & Associates) almost 10 years ago

Participate