Attracting . . . . Qualified Buyers
“In our factory we make lipstick. In our
advertising, we sell hope.”
Charles Revson 1906 - 1975, American Businessman,
Philanthropist, Founder of Revlon Cosmetics
As I see it. . . . . . . .
Attracting . . . . qualified buyers
Who is your target market?
Your target market can be a niche . . . . a geographical area . . . . a lifestyle. It can also be distressed properties . . . . first time home buyers . . . . investors . . . . The luxury market . . . . commercial real estate . . . . or land. The list is endless.
The question becomes are you marketing to a target market . . . . or marketing to the world. The most effective marketing is aimed at a target audience that is most likely . . . . to use your product . . . . and or your services.
Customers are looking to do business with an expert . . . . and not a generalist. When you’re marketing into a target market . . . . you are far more likely to attracted qualified buyers. That would be interested in your product . . . . and or your services then marketing to a general audience.
Target marketing will also position you . . . . to be seen as an expert in that niche.
The most effective marketing is directed to a targeted audience for a specific reason to attract the most likely qualified prospects . . . . for the product and or the service.
Ask yourself the follow questions:
Who is the most likely customers . . . . or are the user for you product and or services?
Where will I find the customers? When you identify the most likely customers . . . . you will know where to find them.
What would peak the customer’s interest in your product . . . . and or your services?
What has to be in my marketing . . . . to create customer interest?
What will be your call to action . . . . in your marketing?
What would be the best marketing methods . . . . to attract qualified customers to you?
One of the essential roles of marketing is attracting . . . . the right customers for the product and or services.
A purpose of your marketing . . . . is to effectively communicate your message to the most likely users . . . . of your product and or your services. That message has to be consistent that matches your professional image . . . . and relate to your target audience.
Your marketing has to create interest . . . . in your product and or services . . . . In order to have a continued flow of qualified prospects contracting you . . . . Also to take the sales process to the next level of scheduling appointments with qualified buyers.
In order for marketing to be effective it also has to be flexible . . . . and adjust to meet the demands the changing consumers.
Is what’s in your marketing in reaching the right market . . . . and attaching . . . . qualified buyers to you?
©2016 Lou Ludwig Success Tips, Sales and Management Consultant, Success Coach, Speaker, Trainer and Author