Lou Ludwig Success Tips: Attracting . . . . Qualified Buyers

Attracting . . . . Qualified Buyers

Attracting . . . . Qualified Buyers

In our factory we make lipstick. In our

advertising, we sell hope.”

Charles Revson 1906 - 1975, American Businessman,

 Philanthropist, Founder of Revlon Cosmetics



As I see it. . . . . . . .

Attracting . . . . qualified buyers


Who is your target market?


Your target market can be a niche . . . . a geographical area . . . . a lifestyle. It can also be distressed properties . . . .  first time home buyers . . .  .  investors . . . . The luxury market . . . . commercial real estate . . . .  or land. The list is endless.


The question becomes are you marketing to a target market . . . . or marketing to the world. The most effective marketing is aimed at a target audience that is most likely . . . . to use your product . . . . and or your services.


Customers are looking to do business with an expert . . . . and not a generalist. When you’re marketing into a target market . . . . you are far more likely to attracted qualified buyers. That would be interested in your product . . . . and or your services then marketing to a general audience.


Target marketing will also position you . . . . to be seen as an expert in that niche.


The most effective marketing is directed to a targeted audience for a specific reason to attract the most likely qualified prospects . . . . for the product and or the service.


Ask yourself the follow questions:


Who is the most likely customers . . . . or are the user for you product and or services?


Where will I find the customers? When you identify the most likely customers . . . . you will know where to find them.


What would peak the customer’s interest in your product . . . . and or your services?


What has to be in my marketing . . . . to create customer interest?


What will be your call to action . . . . in your marketing?


What would be the best marketing methods . . . . to attract qualified customers to you?


One of the essential roles of marketing is attracting . . . . the right customers for the product and or services.


A purpose of your marketing . . . . is to effectively communicate your message to the most likely users . . . . of your product and or your services. That message has to be consistent that matches your professional image . . . . and relate to your target audience.


Your marketing has to create interest . . . . in your product and or services . . . . In order to have a continued flow of qualified prospects contracting you . . . . Also to take the sales process to the next level of scheduling appointments with qualified buyers.


In order for marketing to be effective it also has to be flexible . . . . and adjust to meet the demands the changing consumers. 


Is what’s in your marketing in reaching the right market . . . . and attaching . . . . qualified buyers to you?


©2016 Lou Ludwig Success Tips, Sales and Management Consultant, Success Coach, Speaker, Trainer and Author



Comment balloon 7 commentsLou Ludwig • September 29 2016 07:10AM


Lou Ludwig - good points, too often we see to many agents marketing to the "world" - thanks for sharing

Posted by Jennifer Mackay, Your Bay County Florida Realtor 850.774.6582 (Counts Real Estate Group, Inc.) over 2 years ago

Good morning, Lou -- what a great quote. Many have experienced the riches that can be found in niches.  

Posted by Michael Jacobs, Los Angeles Pasadena 818.516.4393 over 2 years ago

Hi Lou Ludwig - the only time I struggled with this was when I was the shiny new penny in my ReMax office!  I soon realized the who, what, where, and how I was going to proceed.  Marketing, communication and service is our business. If you can't do one of those things, you will be the small fish in the big pond waiting to be gobbled up.  I am OK with being a big fish in a small pond.

Posted by Sheri Sperry - MCNE®, (928) 274-7355 ~ YOUR Solutions REALTOR® (Coldwell Banker Residential Brokerage) over 2 years ago

I've heard this quote before...it's brilliant!


Posted by Sharon Tara, New Hampshire Home Stager (Sharon Tara Transformations) over 2 years ago

Ah Lou Ludwig The old questikon of shotgun or rifle. But maybe everybody is a candidate for our services, but some just need a little TLC to get there.

Bill Roberts

Posted by Bill Roberts, "Baby Boomer" Retirement Planner (Brooks and Dunphy Real Estate) over 2 years ago

Lou, excellent question concerning marketing we all should seriously think about and take positive action. 

Posted by Robert Bob Gilbert, Your Katy TX ( West of Houston) Real Estate Expert (Berkshire Hathaway HomeServices Anderson Properties) over 2 years ago

You definitively have to focus in a particular niche to be effective, it takes a while to get results but you have to be patient and constant, and NOT jumping here and them!

Posted by JM Padron, CCIM, MRICS, CCIM, MRICS, Serving Mexico-USA Border (INTERNATIONAL COMMERCIAL ASSOCIATES) over 2 years ago