Lou Ludwig Success Tips: Specializing in a Target Market . . . . .

Specializing in a Target Market . . . . .

Specializing in a Target Market  . . . . .

“You specialize in something until one day

you find it is specializing in you.”

Arthur Miller, playwright


As I see it . . . . . . .   

Specializing in a target market


Become a specialist focus . . . . and specialize in a target market.


Put your full energy and efforts into growing that niche into an unstoppable business force . . . . to where you are seen as an expert in your niche and in your field.


As an expert in your field people will seek you out for your advice . . . . and counsel. To the point to where you stand out as a professional . . . . and you will become their go to person in your profession.


The road to success and prosperity is paved by being . . . . an expert in your field . . . . And in providing exceptional service that exceeds your customer’s expectations.


Specializing in a target market creates a long term strategic business advantage. One that will move you to the fore front of your profession . . . . and to greater levels of success.   


©2015 Lou Ludwig Motivational Power Quote, Sales and Management Consultant, Success Coach, Speaker, Trainer and Author

Comment balloon 14 commentsLou Ludwig • March 21 2015 01:23PM


Lou Ludwig specializing-in-a-target-market-- people will search you out for advice

Posted by Hannah Williams, Expertise NE Philadelphia & Bucks 215-953-8818 (Re/Max Eastern inc.) over 4 years ago

Find your strengths and or passions and pour yourself into that and it will pay dividends

Posted by David Shamansky, Creative, Aggressive & 560 FICO - OK, Colorado Mtg (US Mortgages - David Shamansky) over 4 years ago

So so smart, Lou--keep 'em comin'!

This is what it's ALL ABOUT. I was "lucky" in that I honed in on a market that had just lost its long-time realtor. He never lived out here at Fishhawk Lake full time, like I do, but there was a small window of time when he retired and my smart hubby said, "this is your opportunity" so I went back to school and now it's mine and I LOVE it!!! 


Posted by Gayle Rich-Boxman Fishhawk Lake Real Estate, "Your Local Expert!" 503-755-2905 (John L Scott Market Center) over 4 years ago

Lou, lots of wisdom, as always!  Your posts are a must-read for every day.

Posted by Patricia Kennedy, Home in the Capital (RLAH Real Estate) over 4 years ago

Lou - this is exactly right.  Less in more and focusing on one area you do well  will establish your credibility.

Posted by Grant Schneider, Your Coach Helping You Create Successful Outcomes (Performance Development Strategies) over 4 years ago

Lou I would not have expected that from Arthur Miller one of my favorite Authors.... The Land Man from Los Angeles:))Endre

Posted by Endre Barath, Jr., Realtor - Los Angeles Home Sales 310.486.1002 (Berkshire Hathaway HomeServices) over 4 years ago

Actually narrowing your focus can make your vision bigger and brighter and more clear than it would've been otherwise.

Posted by Laura Cerrano, Certified Feng Shui Expert, Speaker & Researcher (Feng Shui Manhattan Long Island) over 4 years ago

I have to read more Arthur Miller I guess because I'm really not aware of much of the material. Endre Barath, Jr.

Posted by Laura Cerrano, Certified Feng Shui Expert, Speaker & Researcher (Feng Shui Manhattan Long Island) over 4 years ago

I started teaching Neighborhood specialization late last year because we used blogging last year to target one particular neighborhood and end the year doing 54% market share.  

Posted by Florida Tolbert Team Keller Williams Advantage, Keller Williams Land Division Specialist (Keller Williams Advantage III Realty in Lake Nona) over 4 years ago

Hi Lou -- they say there are riches in niches.  

Posted by Michael Jacobs, Los Angeles Pasadena 818.516.4393 over 4 years ago

Target market is a great strategy as opposed to shotgun approach.  Another area to seriously consider is becoming is niche market which is kind a like Target market but it addresses non geographical approach to specializing

Posted by Sham Reddy CRS, CRS (H E R Realty, Dayton, OH) over 4 years ago

Hello Lou Ludwig,  Yes I sooner have a target market approach to things instead of the shotgun approach.

Posted by Will Hamm, "Where There's a Will, There's a Way!" (Hamm Homes) over 4 years ago

A niche is so important.  You cannot be all things to all people so it is important to specialize so that you can maximize your success. 

Posted by Rob Arnold, Metro Orlando Full Service - Investor Friendly & F (Sand Dollar Realty Group, Inc.) over 4 years ago

A thoughtful post with value for any agent who wishes to succeed.

We specialize in island properties.  It is a niche that has worked well for us.

Posted by Eric Kodner, CRS, Madeline Island Realty, LaPointe, WI 54850 - (Madeline Island Realty) over 4 years ago