Lou Ludwig Success Tips: People Have to Trust You To Do Business With You

People Have to Trust You To Do Business With You


People Have to Trust You To Do Business With You

“If people like you they’ll listen to you, but if they trust

you they’ll do business with you.”

Zig Ziglar 1926 – 2012, American Author, Salesman

 and Speaker

As I see it . . . . . . .


People have to trust you to do business with you


It’ a fact that in a business relationship that people have to like you to pay attention to what you’re saying . . . . and listen to you.


People associate with the people that they like . . . . When people like you . . . . you greatly increase the possibilities that they will do business.


Key point #1 . . . . Creating rapport with your customers and creating a strong business relationship with your customers to where they are both are listening to you and like you is a giant step in the direction of creating a successful business relationship.


Key point #2 . . . . when your in rapport and they like you have built a bridge to where the customer will take the next step with you.


In order for the customer to take the next step with you and do business with you . . . . they have to trust you.


This is a key point in a business transaction and it’s either black or white . . . . there is no shades of gray in a successful business relationship.


When the customer trusts you they will relay on your judgment and listen to your advise . . . . and they will do business with you.


People have to trust you to do business with you . . . . and you earn that trust one person at a time.


©2013 Lou Ludwig Motivational Power Quote, Sales and Management Consultant, Success Coach, Speaker, Trainer and Author


Comment balloon 4 commentsLou Ludwig • December 29 2013 06:02PM


Ok trust you yes! Very important. Like you not so much. People do not have to "like" you to respect and trust you. I think sales people often confuse "like" with trust and respect. How many times have we heard someone say _"_____ is a nice guy but..." To put it another way you don't have to be their friend to do business and to even have a sales/work relationship. 

Posted by J Perrin Cornell, Broker, ABR, VAMRES (Century 21 Exclusively, Wenatchee, WA) over 5 years ago

True. I totally agree to this. Have a happy new year Lou!

Posted by Patty Da Silva, Davie, Southwest Ranches Cooper City, Plantation, Weston, REALTOR, Top Listing Broker (BROKER of Green Realty Properties® - 954-667-7253) over 5 years ago

Lou Oh so true '

But I really stopped by to wish you a very

'Healthy & Happy New Year

Posted by Hannah Williams, Expertise NE Philadelphia & Bucks 215-953-8818 (Re/Max Eastern inc.) over 5 years ago

Trust is the primary ingredient in the business relationship recipe.

Posted by Ralph Gorgoglione, Hawaii and California Real Estate (800) 591-6121 (Maui Life Homes / Metro Life Homes) over 5 years ago