Lou Ludwig Success Tips: A Powerful Rule of Success

A Powerful Rule of Success


Motivational Power Quote


A Powerful Rule of Success

"Here is a simple but powerful rule . . .

always give people more

than they expect to get."

Nelson Boswell, author  


As I see it. . . . . . . .

A powerful rule of success  

Customers are not all the same they are unique as individuals; they have specific needs, expectations and motivations.     

As a professional we have to understand our customers to successfully service their needs.  

Each customer coming into a business relationship with a set of predetermined expectations.  They set the bar for what would be an acceptable business relationship.  

The customer determines what they expect from a business professional and what a successful business relationship will look like. The customer also sets the bar for what they expect in business service.  

To successfully navigate a successful business process we have to exceed the customer's expectations.  

The first order of a successful business relationship is we have to know what the customer's expectations are for the business relationship.  

Once we know what the customer's expectations are, we have to move forward to exceed those expectations.  

Failing to meet the customer's expectation will lead to an unsuccessful business relationship resulting in no continued business relationship or referrals. Everyone loses in this relationship.  

Today when we meet our customer's expectation we become average in their eyes because, they expect us to meet their expectations. There is a weak business relationship and future business and referrals become iffy at best.  

It's not until we exceed the customers expectations do we earn the right to potential business opportunities and referrals.  

Went we exceed expectations we create a loyal customer and in this relationship everyone comes out a winner.  

A powerful rule of success is to exceed the customer's expectation and turn the experience into a WOW experience.   

©2011 Lou Ludwig, Sales and Management Consultant Success Coach, Speaker, Trainer and Author



Comment balloon 10 commentsLou Ludwig • February 23 2011 10:50PM


Lou - great quote.  I believe that when we exceed our customer's expectations that we have the right to ask for referrals. 

Posted by Tony Morganti, CRS, ABR - Cuyahoga Falls, Stow (RE/MAX Crossroads in Cuyahoga Falls and Stow, Ohio) about 8 years ago

Great Motivational Powerful Quote, Lou. Always under-promise and over-deliver.

Posted by Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale (LAER Realty Partners) about 8 years ago

Lou, In this day and age we have to "WOW" our customers, as the competition is fierce.

Posted by Sandy Shores FL Realtor®, Melbourne Real Estate, Brevard County Real Estate, Florida's Space Coast (M & M Realty of Brevard Inc.) about 8 years ago

A simple rule I used in government.  Promise them a report or plan by Friday, deliver it on Wednesday or Thursday and it makes their day.  :)

Posted by Gail C. Harris, Reach the BEACH with Gail C. Harris (cell: 703.868 (Resource Network, LLC SFR, AHWD, ACRE, SMAR Board Director) about 8 years ago

Pretty simple...under promise, over deliver. Anything less than superior is inferior.

Posted by Gary L. Waters Broker Associate, Bucci Realty, Fifteen Years Experience in Brevard County (Bucci Realty, Inc.) about 8 years ago


Another great one! THANK YOU again.

Just attended a "D-I-S-C Assessment" class and learned how to work efficiently with each type of client.

Have a great day!

Posted by Michele Miller ~ REALTOR®, LMC, HSE, CHS, SRES, CMRS, 'Helping You Make the Best Move" (ERA Key Realty~Worcester County Realty Group) about 8 years ago

Lou,  We always remember those who provide us with exceptional customer service.  In turn, we have to deliver the same. 

Posted by Elyse Berman, PA, Boca Raton FL (561) 716-7824 CRS, ABR, GRI,ePR (Best Connections Realty, Inc.) about 8 years ago

Lou, great topic and it begins with listening to their wants and needs and uncovering their motivations. underpromise, over deliver

Posted by Janice Roosevelt, OICP ABR, ePRO,Ecobroker ( Keller Williams Brandywine Valley ) about 8 years ago

Under promise and over deliver is spometimes over used. Nevertheless, it is always the goal to over deliver well beyond expectation.

Posted by Wayne Martin, Real Estate Broker - Retired (Wayne M Martin) about 8 years ago

Lou, this is a lesson that I learned late in life.  If you give people more than they expect, without the expectation of return, all will be yours...

Posted by Chris Smith, South Simcoe, Caledon, King, Orangeville Real Esta (Re/Max Chay Realty Inc., Brokerage) about 8 years ago