Motivational Power Quote
A Powerful Rule of Success
"Here is a simple but powerful rule . . .
always give people more
than they expect to get."
Nelson Boswell, author
As I see it. . . . . . . .
A powerful rule of success
Customers are not all the same they are unique as individuals; they have specific needs, expectations and motivations.
As a professional we have to understand our customers to successfully service their needs.
Each customer coming into a business relationship with a set of predetermined expectations. They set the bar for what would be an acceptable business relationship.
The customer determines what they expect from a business professional and what a successful business relationship will look like. The customer also sets the bar for what they expect in business service.
To successfully navigate a successful business process we have to exceed the customer's expectations.
The first order of a successful business relationship is we have to know what the customer's expectations are for the business relationship.
Once we know what the customer's expectations are, we have to move forward to exceed those expectations.
Failing to meet the customer's expectation will lead to an unsuccessful business relationship resulting in no continued business relationship or referrals. Everyone loses in this relationship.
Today when we meet our customer's expectation we become average in their eyes because, they expect us to meet their expectations. There is a weak business relationship and future business and referrals become iffy at best.
It's not until we exceed the customers expectations do we earn the right to potential business opportunities and referrals.
Went we exceed expectations we create a loyal customer and in this relationship everyone comes out a winner.
A powerful rule of success is to exceed the customer's expectation and turn the experience into a WOW experience.
©2011 Lou Ludwig, Sales and Management Consultant Success Coach, Speaker, Trainer and Author