Lou Ludwig Success Tips: If You’re Marketing Goes Unnoticed

If You’re Marketing Goes Unnoticed


Motivational Power Quote

If You're Marketing Goes Unnoticed

"If your advertising goes unnoticed,

everything else is academic."

William Bernbach, advertising executive   


As I see it. . . . . . . .

If you're marketing goes unnoticed . . . .

The purpose of effective marketing is to build brand awareness for you and or your services to a targeted audience. The target audience is your target market of likely people that will use you and or your services.  

Marketing that goes unnoticed has little or no value to you or your business and the money that you're expending for that marketing is being wasted. 

The most effective marketing is directed to a target market that is most likely to use your services or product. Identifying your target market is critical to having an effective and productive marketing program. Know who your likely customers are and what would be the best method to get your message to this group of people.    

When your marketing goes unnoticed it's missing the likely target. The message and the delivery of the message has to be designed to effective reach and create interest within your target market.  

©2010 Lou Ludwig, Sales and Management Consultant Success Coach, Speaker, Trainer and Author


Comment balloon 7 commentsLou Ludwig • November 26 2010 06:14PM


Thanks Lou, The best compliment I recently received was...I see you EVERYWHERE! It's w-o-r-k-i-n-g!

Posted by Wanda Kubat-Nerdin - Wanda Can!, So Utah Residential, Referral & Relocation REALTOR (Prado Real Estate South) about 8 years ago

Lou - This hits the target on so many levels ... but the one that costs the most is misplaced marketing dollars.  If you're not getting the expected results ... do something else .... BUT be sure that the attempt to find the market contained enough time for it to develop!  Thanks for sharing!

Posted by Jack Mossman - The Nines Team at Keller Williams in Stockton, The Nines Team at Keller Williams in Stockton (The Nines Team At Keller Williams) about 8 years ago


If your marketing isn't being noticed...you're wasting a lot of money.


Posted by Richard Iarossi, Crofton MD Real Estate, Annapolis MD Real Estate (Coldwell Banker Residential Brokerage) about 8 years ago

Very true...including your blogging efforts. I can certainly say that it is working on AR!

Posted by Gary L. Waters Broker Associate, Bucci Realty, Fifteen Years Experience in Brevard County (Bucci Realty, Inc.) about 8 years ago

Lou, Marketing is definitely one area that we have continually monitor and improve.  What worked a few years ago, might be ineffective today.

Posted by Chris Smith, South Simcoe, Caledon, King, Orangeville Real Esta (Re/Max Chay Realty Inc., Brokerage) about 8 years ago

Lou~I totally agree knowing your audience is crucial to delivering the right message. Thanks for the post.

Posted by Adrian Willanger, Profit from my two decades of experience (206 909-7536 AdrianWillanger-broker.com) about 8 years ago

thanks for the post lou it truly is knowing your audience the market is full of many factions.

Posted by Josh Feinberg (Crestmark Realty Group LLC ) almost 8 years ago