Sharon's post is right on target, take a moment to read her insight.
Today's buyer is doing their research online. It's more important than ever to be an informed and prepared seller. Doing your homework and strategically marketing your house, with help from the right professionals, is the fastest way to a successful sale.
It takes five keys to unlock the secret to a successful sale:
This, in my opinion, is the most important key. Listing before the house is 100% ready is a mistake that you will regret. Many sellers are talked into premature signing by realtors who are afraid of losing the listing. Repeat after me: "You don't get a second chance to make a great first impression."
Do your homework! Do they have an online presence? What marketing tools do they bring to the table? Check out websites and ask for references. Check the references. Look at their current listings online. Pictures are worth a thousand words...do not hire a realtor with poor MLS photos! Don't make your selection based on commission - you may just get what you pay for.
A home staging consultation will arm you with the information you need to make your house more appealing to buyers. Home staging increases perceived value and will help to justify your asking price. Home staging is not decorating, it's marketing.
Almost all buyers start their search online. The photos of your house will determine whether you get calls for showings or potential buyers pass by your listing. Your photos are your greatest marketing tool. Do not underestimate their power!
Once your house is ready, it needs to stay in a constant state of readiness, and be available for showing at a moment's notice. Sure, it's inconvenient and requires some extra work on your part...but the alternative, being comfortable and lazy, means staying on the market for a much longer period of time. Every day on the market costs you money.
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