When You’re Marketing is Not Working
“If your advertising goes unnoticed,
everything else is academic.”
William Bernbach 1911 - 1982, Advertising Executive
As I see it. . . . . . . .
When you’re marketing is not working . . . .
The purpose of effective marketing is to build brand awareness for you
. . . . and or your services to a targeted audience. The target audience is your target market of likely consumers . . . . that will buy your product, use you and or your services.
Marketing that not working has little . . . . or no value to you or your business . . . . and the money that you’re expending for that marketing is being wasted.
The most effective marketing is directed to a target market . . . . that is most likely to use your services or product. Identifying your target market is critical to having an effective and productive marketing program. Know who your likely customers are . . . . and what would be the best method to get your message to this group of people.
When your marketing is not working . . . . it’s missing the likely target market. The message and the delivery of the message have to be redesigned to effective reach . . . . and create interest within your target market.
©2016 Lou Ludwig Success Tips, Sales and Management Consultant, Success Coach, Speaker, Trainer and Author