Lou Ludwig Success Tips: August 2016

When You’re Marketing is Not Working

When You’re Marketing is Not Working

If your advertising goes unnoticed,

everything else is academic.”

William Bernbach 1911 - 1982, Advertising Executive   

   

 

As I see it. . . . . . . .

When you’re marketing is not working . . . .

 

The purpose of effective marketing is to build brand awareness for you

. . . . and or your services to a targeted audience. The target audience is your target market of likely consumers . . . . that will buy your product, use you and or your services.

 

Marketing that not working has little . . . . or no value to you or your business . . . . and the money that you’re expending for that marketing is being wasted.

 

The most effective marketing is directed to a target market . . . . that is most likely to use your services or product. Identifying your target market is critical to having an effective and productive marketing program. Know who your likely customers are . . . . and what would be the best method to get your message to this group of people.  

 

When your marketing is not working . . . . it’s missing the likely target market. The message and the delivery of the message have to be redesigned to effective reach . . . . and create interest within your target market.

 

©2016 Lou Ludwig Success Tips, Sales and Management Consultant, Success Coach, Speaker, Trainer and Author

 

Comment balloon 4 commentsLou Ludwig • August 22 2016 05:58PM
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