The Cornerstone of . . . . Your Success
“If you believe in unlimited quality and act in all your
business dealing with that integrity,
the rest takes care of itself.”
Frank Perdue 1920 – 2005, CEO and Founder
of Perdue Farms
As I see it. . . . . . . .
The cornerstone . . . . of your success
The cornerstone of your success is found . . . . in the quality of your product and or services.
The product and or service . . . . that consistently exceed the customer’s expectations will become a leader in its field . . . . and a benchmark that others will try to assimilate. As a leader in your field you will not face the same price pressures . . . . that a product or service with marginal quality will face.
Customers are looking for value in their purchases. When your services provide a high degree of quality at a fair price you are creating a value proposition in the mind of your customers. You put yourself into an ideal position to succeed. Your value proposition will separate you from your competitors . . . . and create a strategic business advantage.
In a competitive market place customers consider a lot of things in purchasing a product . . . . and or a service. They can look at a low quality . . . . low price provider. In many cases that product falls well short of the customers’ expectations . . . . it may very well have to be replaced prematurely. So the low quality . . . . low cost products actually will cost far more in the long run when you take into consideration the initial cost plus . . . . the replacement cost of the product . . . . and or the services falling short of expectations.
The quality of your product and or services . . . . becomes your unique selling proposition. Customers are willing pay a fair price for something that exceeds the expectations . . . . and what they see in having value for them. When your product and services standout . . . . you become a recognized market leader in your field.
The cornerstone of . . . . your success is the quality of your product and services . . . . and in its perceived value to the customer. When the customer places a high value on the quality of your product and or service they become a raving fan . . . . and they become a booster for you and your success journey.
©2016 Lou Ludwig Success Tips, Sales and Management Consultant Success Coach, Speaker, Trainer and Author