Motivational Power Quote
Benjamin Franklin Words of Advice to Bloggers
"Either write something worth reading
or something worth writing."
Benjamin Franklin, American Statesman
As I see it . . . . . . .
Benjamin Franklin words of advice to bloggers
Write Something Worth Reading.
What's worth reading is in the eyes of the person reading the blog. They decide if the content of the blog is worthwhile and peaks their interest to read the blog and interesting enough to return to writers blog again.
One of the best ways to write something worth reading is to select a target audience for your blog and write to your audience interests. It becomes much like the big fish in a small pond philosophy.
By writing to your target audience you write to a small pond and to appeal to your audience interests. As you do your blog will pick up momentum and will attract followers based on common interests and you have the opportunity become the big fish in a small pond of your targeted audience.
When you blog in the big pond it becomes difficult to indentify your audience and their interest and it may become challenging to get traction and readership.
Write Something Worth Writing.
Once you select your target audience look at the world of blogging through the eyes of your audience.
■ Ask yourself what content will be interesting to your targeted
audience? Write your posts to peak your target audience
interests and to convey your knowledge on the subject.
■ If your writing a post to generate referrals write the post to
create a an air of confidence in the reader reflect your
knowledge of your market in your posts.
Start a dialog in with the person communicating with you and
create an line social relationship based on common interests.
Remember referrals are earned. The people who are following
you are also evaluating you and your expertise. It may take some
time for you to build the confidence and create rapport with a
person before you receive referrals.
■ If your post is to sell real estate, use either a photo or video tour
on the property. Photo's sell and tell a story tell a great story.
The content should factually describe the property and create
interest in the property and position you as a marketing
■ How should the content be delivered, short bullet points,
photo's, charts, grafts?
Target you post to fit the audience and to covey your message. Keep your post interesting with your target audience personally type.
■ How often should you post your blog?
If you keep your posts interesting your follower will look for them and you will create new followers. For the best results posting daily has substantial positive impact on your blog.
■ If your posts are fun, be careful of off color humor, you can
offend your audience very quickly. Also be very careful of
posting questionable content.
Write you post to attract attention in the headline, match your content to your headline and incorporate a call to action in the post.
Benjamin Franklin's words of advice to bloggers are over to 200 years old but are still relevant today. Write something worth reading and writing something writing. They are simple rule with enormous potential to create a target audience and a following of raving fans.
©2011 Lou Ludwig, Sales and Management Consultant, Success Coach, Speaker, Trainer and Author