What Does Nancy Pelosi and Real Estate Sales Professionals Have in Common?
Today I was working in my office with the television on in the background to follow the bank bailout and the pending vote.
Being involved in both the real estate and new home sales industry I was listening with great interest regarding the outcome for the country's financial heath.
From every indication it appeared that the bill to bailout the banks would be approved today.
Just before the vote Nancy Pelosi make a speech that may have contributed to the bill being not passed.
Did Nancy Pelosi Talk Herself Out of the Sale?
As we see so often sales professionals talk themselves out of the sale after it's made, and that may be what happened today. Nancy Pelosi had the bill sold to both parties before the vote and her speech.
What happened today can be a learning experience for real estate sales professionals.
Follow the professional selling process. Make your case for the property, sell the benefits, confirm that the prospect wants the property, close the sale, and make the customer feel good about buying the property.
Proactive listening is a key attribute in the selling process. Follow the 80-20 rule of listening 80% of the time in order to understand and know your customer.
Do you feel that Nancy Pelosi made her customers on both side of the aisle feel good about buying the product (voting for the bill)?
Politics is Selling
I sensed that what I was watching today was not in the best interest of the country, but what occurred was the selling of a political position above the country's interest.
It's time to speak out on your position to your elected representatives to get the job done and done right.